Personal Profile:

LANGUAGES: English, Mandarin, Cantonese, Hokkien, Tagalog

EDUCATIONAL ATTAINMENT: Bachelor of Fine Arts, Major in Advertising Arts; University of Santo Tomas

CITIZENSHIP: Singaporean

 

Qualification Profile:

• Extensive visual art direction experience, with expertise in brand development, print,
broadcast design, publishing, business graphics, social media and web design

• Articulate, strong in written communication and presentation skills

• Strong cross-cultural working experiences, previously posted in Hong Kong, Manila and Singapore

• Hands-on project and department management experiences in design thinking projects, user
design research and rapid prototyping

• Team-building and leadership skills, with experience in training and mentoring co-workers

• Extensive experience in client-facing meetings, working cordially with senior management,
clients, vendors and co-workers at all levels; business and entrepreneurial mind set and experiences

• Experienced in corporate projects - understanding and experienced in how design change
can affect the brand business model (metrics and measurement), and in managing design budgets

• Experienced corporate trainer - Headhunted by a reputable training company to conduct
various design workshops with corporates and statutory boards. I wrote, created the modules
and conducted whole day design workshops and trainings for senior managers. Familiar with
design thinking workshops and modules

 

Skills Set:

  • Photoshop CC

  • Illustrator CC

  • InDesign CC

  • Go AnimateBusiness Graphics

  • Mentoring

  • Photography

  • Project Management

  • Business Initiatives

  • Premiere Pro

  • After Effects

  • Web Design

  • Data Visualization

  • Visual Storytelling

  • Branding Identity

  • Explainer Video

  • Figma, XD

  • Organization Planning

  • Team management

  • Presentation Design

  • Client Engagement

  • Conduct workshop

  • Print Production

  • Vendors Network

  • Design Thinking

  • Entrepreneurship

  • Marketing Strategy

  • PowerPoint

  • Brand Identity

  • Microsoft Word

  • Social Media

  • UI/UX

 

Work Experiences:

2006 – PRESENT: KUDOS GRAPHICS POSITION: CREATIVE DIRECTOR; SINGAPORE

• Provides graphic design services to corporate clients here in Singapore and overseas - specializing in art direction and concept, data visualisation, information graphics. branding identity, presentation design, editorial design, print, web design, motion graphics and others.

• Design expertise include branding, user interface and UX design process, knowledge of DesignThinking and this applies to the business, knowledge of global culture, design communication, design organisation and structures.

SOME HIGHLIGHTS

• Designed multiple design projects encompassing branding, print, data visualisation projects, infographics, exhibition and multimedia presentations for several big events. Worked and brainstormed directly with the president of a Fortune 100 company (P&G) to provide consultations and creative direction on visual storytelling of the whole Asia operations. The work was complex and massive. I read through hundreds of pages of information and created data visualisations and interesting information graphics of many aspects of the whole Asia operations. I also had to collaborate with many in the senior management who were posted all over in Asia. The events received excellent feedbacks from the stakeholders and senior management from US headquarters. It took 8-9 months to complete.

• Designed the branding and page layouts of several magazines with regional circulation, one example was Thomson Reuters’ energy, business magazines, several trade magazines and lifestyle magazines.

• Helped a government board design a series of infographic projects that required me to do a thorough research on the topics and create the infographics. It was a collaboration effort with a New York PR agency.

• Designed dynamic, complex infographics and edited all digital visual assets and animations in support of the narrative for a hedge fund client

• Completed a project with LTA that required market research. I managed research engagements in client-facing roles. I conducted a research study and analysed the persona and feedbacks of 200 private-hired drivers and 200 riding public. I created 6 design prototypes of decals project and also presented the findings to a senior team of LTA.

• Designed a series of e-books for e2i Robotics for SMEs program of NTUC

• Art directed and project managed numerous web design and e-commerce projects.

Past Work Experiences:

1995 – 2005 |CNBC ASIA | POSITION: SENIOR DESIGNER; SINGAPORE

• In charge of the morning and weekly shows’ news visuals, coordinate and collaborate with writers and show producers to come up with visually exciting graphics to complement and enhance news and financial stories, segments and special features.

• Lead creation and/or selection of illustrations, data visualizations through animations and infographics in close collaboration with newsroom team and supporting news studios

• Given a Special Achievement Award in recognition for exemplary job effort

1989 – 1993 |GLOBAL SOURCES | POSITION: REGIONAL ART DIRECTOR; HONG KONG

• In charge of the Marketing department; directed and managed all artwork activities in the Asia Pacific region; promoted twice

• Helped set up the regional art department in Manila headquarters; interviewed and hired a big group of designers; mentored and trained the designers for almost a year; posted back to Hong Kong HQ and promoted to become Art Director of regional marketing department

Degree/Certifications:

  •  1985 | UNIVERSITY OF SANTO TOMAS | Bachelor of Fine Arts, Major in Advertising Arts

  •  2012-2013 | SINGAPORE MEDIA ACADEMY, WDA | Strategic Planning for Interactive Media

  •  2012-2013 | SINGAPORE MEDIA ACADEMY, WDA | New Technology Platform Selection

  •  2012-2013 | SINGAPORE MEDIA ACADEMY, WDA | Business IP Management

  •  2012-2013 | SINGAPORE MEDIA ACADEMY, WDA | Principles of Design for Interactive Media

  •  2012-2013 | SINGAPORE MEDIA ACADEMY, WDA | Analytics and Data Strategy Development

  •  2016 | Advanced Certification in Design Thinking | Emerge Creatives

  •  2021 | Design-Led Strategy: Design thinking for business strategy and entrepreneurship | University of Sydney

    • References will be provided upon request